This brand identity was created for The Circle of Women, a non-profit organization in Bryan/College Station that empowers women through community-led homebuilding initiatives. The brief called for a design that honored the organization’s mission while appealing to both donors and the women they serve.
My concept brought a fresh, playful energy to the traditionally masculine world of construction. I used bold, bright colors and graphic elements that balanced strength with softness, reflecting the organization’s uniquely feminine approach to hands-on change. This design was awarded runner-up in the Circle of Women branding contest!